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its origin comes from when playing a console game, where it means to push the joystick as far as possible in a certain direction
it has come to have a more literal meaning, as in having as much fun as possible
most people don't realize that the hardest jump on the invisible cap level for super mario 64 can easily be accomplished if you max the joy to the right

"max the joy tonight d00d"
by kevin poenisch January 03, 2006
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