loss leader

An item that a retail stores sells at a loss in order to get people in the doors to buy other normally priced items.
If Wal-Mart were to sell a television for $20, they would probably lose money on that item (this is the loss leader); however, they are hoping that they can make it up by the other normally priced items you buy.
by AHB November 26, 2006
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Loss leader

A person that is always losing something.
My friend lost his keys and wallet again. He's a loss leader.
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