An act of lying to someone (who knows you are lying) in the hopes of believing it yourself but eventually lead to you confessing it's bullshit anyway. A dumber form of bullshittery and is usually done in a repetitive pattern over a period of time.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".