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basically means that the media loves violence. television, radio, and film will for the most part have much higher ratings if it's about a bunch of people getting murdered rather than something nice, like somebody saving a cat from a tree. ultimately, it's a statement about america's fascination with violence.
Johnny: you watch the news today? it was awesome, 500 people got their heads chopped off!

Tommy: hey, if it bleeds it leads.
by joejizzle May 07, 2008
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May 14 Word of the Day
Intelligence agency term for "psychological operation". A government or corporate-sponsored operation, usually taking the form of a "terrorist attack" or "crazed gunman on a spree", with the intent of panicking the public into demanding more police and laws inhibiting freedom. Psyops are usually carried out by drugging a civilian or group of civilians with aggression-promoting drugs, psyching them up, arming them, and sending them out to commit mayhem. Government-sponsored terrorism. See also blackshirts, conspiracy
Person A: Man, that nutcase Martin Bryant guy shot 35 people in Tasmania!

Person B: No, he wasn't a nutcase, that was just a psyop so the government could have an excuse to ban guns.
by Mystikan April 11, 2006
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