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heiffort 

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A measure of how much a dude tried to land a "willing" female.
Given the sexual revolution and the popularity/acceptability of said debauchery due in part to the "free love" movement of the 1970's, it is indeed often true that a lot less heiffort is required nowadays for a guy to "land" one or more submissive chicks who will "surrender the goods" to him. However, said "steamy romances" are often short-lived once the initial desire-crazed "high" wears off, since the depth of sincere loving feelings and innocent romanticism of yesteryear is largely lost on newer generations, where the focus and aspirations of dating are more in the context of attaining speedy consummation, not so much in developing deep and genuine attraction between two people.
heiffort by QuacksO April 23, 2019
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Heffort 

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A standard unit of measurement equal to the amount of effort Hugh Hefner must put into acquiring new romantic interests.

Also useful for measuring the work done by an atomic nucleus on captured electrons, with a Hydrogen-1 atom exerting approximately 1.43 KHefforts per second.
Nerd 1: I wonder how much work it takes to lift this pebble from the ground up onto this wall? This seems like an interesting problem to occupy our superior minds!

Nerd 2: Not likely. The problem is so simple. Assuming a weight of thirty grams, and a height of approximately one meter, the answer clearly comes to 1.35 x 10^43 Hefforts.
Heffort by offtheball June 23, 2010
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