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A sub genre of rock music originated in the Midwest. Characterized by light and semi-twangy guitar riffs, this genre is dedicated to mostly blue-collar workers and average folks from Middle America (Missouri, Illinois, Nebraska, Indiana, ...) ex: Bruce Springsteen, John Mellencamp, Bob Seger, Tom Petty,...

Heartland rock is probably the most easy-listening sub genre of rock music, and it is also the epitome of American pride and small town pride, which is similar to Country music and Southern Rock.
Bob: I live and die in the heartland, and ain't nothing beat the music where I'm from.

Bill: what type of music do your folks listen to?

Bob: my folks only listen to one thing, and it is heartland rock.
by Eastermister September 01, 2016
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