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When a completely inept person, sends an equally inept person (or gopher), to do their own shopping. Often, the gopher can be observed standing in the middle of the store, yapping on a cell phone with the person who subsequently sent them. Screaming out a variety of sizes, colours, and prices.
"That customer doesn't seem to know what she wants."

"Of course she doesn't. She's gopher shopping."
by D. Gould February 28, 2006
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