Top definition
Exciting ads that make you want to watch the crappy movie it's advertising.
2015:

"Mommy, I wanna go see Minions!"
watches movie
"Wow, that movie was absolutely CRAP and the commercial was complete flickbait!"
by Muffin1634 May 06, 2017
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2
When media is provocative in a manner (not necessarily involving nudity or sex) that encourages female masturbation.

i.e. Twilight or 50 Shades of Gray
"I was reading 50 Shades of Gray and I got so turned on over the thought of bondage that I masturbated, that book is total flick bait."
by JustNoUrbanDictionary September 29, 2017
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