catapraxis

Unconventional wisdom or learning; contrary to popular belief. From the Greek kata - "against, contrary or opposed to," - and the Greek praxis - "practice, as distinguished from theory; application or use, as of knowledge or skills."

Man, I just finished reading "Moneyball." Billy Beane and the Oakland A's are completely different from the Yankees. The Yankees just spend money. The A's are all about catapraxis.

catapraxis by H. Bergeron May 28, 2007

Catapalism

The late-stage capitalist phenomenon in which cats are increasingly deployed as the ultimate marketing failsafe. When consumer interest wanes, creativity stalls, or a product simply fails to resonate, the solution is always the same: put a cat on it. From YouTube thumbnails to luxury fashion campaigns, the formula is depressingly reliable—slap a feline on anything, and suddenly it sells. It is the final, desperate stage of a system that has run out of new ideas and now relies on our collective weakness for furry faces to move product.

The new campaign is a textbook case of catapalism—when a brand runs out of ideas, it just puts a cat on it and hopes for the best.

I can't believe Diesel resorted to printing cat images on t-shirts to manipulate us into buying—catapalism at its finest.

Catapalism by Le Fool collective October 12, 2026