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The falling in popularity of a brand because its traditional clientele age and younger generations do not replace the steady attrition of older customers.
"Lucky Strikes" once held a capstone on the American cigarette market, but eventually fell victim to buickization as the young smoking public embraced the mores of counterculture embodied by "Marlboro" and "Virginia Slims."
by Mr. Struzinski August 26, 2006
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