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A really shitty commercial that is followed by good ones. Usually is the first commercial in a long chain of commercials. Can be compared to a really bad appatizer before a good meal, but in advirtisement form.
John: Wow, that commercial sucked.

(10 mintues later)

Steve: Those commercial where funny.

John: Yeah, except the first one, it was such an appatisement.
by IHateBadAdvirtisements December 07, 2009
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