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The three most important things in entrepreneurship are: sell, sell, sell. Good salespeople are always closing deals. They never forget to bring the contracts with them, never forget to ask for the deal and never forget to get their client's signature. They also understand that the true purpose of marketing is not really to sell anything but to build a brand and the true purpose of a brand is to build trust and the true purpose of building trust is to give the salesperson a greater opportunity to close the deal. After all, people like to buy from people they like and trust.
Here is an exchange between actor Nicky Katt in character as Greg Weinstein in the 2000 film, Boiler Room, with Giovanni Ribisi playing Seth Davis:

Greg: Now, now, listen to me. Even though you're not actually selling stock yet, I want you to remember the code we have here, okay? Did you see Glengarry Glen Ross?

Seth: Yeah.

Greg: Okay, do you remember 'ABC'?

Seth: Yeah. 'Always be closing.'

Greg: That's right. 'Always be closing.' 'Telling's not selling.' That's the attitude you wanna have, okay.
by ProfBruce April 02, 2011
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Jul 26 Word of the Day
Noun: a friend who is usually only called upon by a friend when a more primary/prominent friend is unavailable.

Taken from the term β€œsecond string” in an athletic competition situation. In football, if the star quarterback gets injured during a play, the second string is called off the bench to replace him/her. A β€œSecond String Friend” is essentially benched until needed, if ever.

Synonyms: Plan B, Second Choice, Secondary Friend, Benched Until Needed
I got a call from X the other night. She had an extra ticket to a concert she bought for a friend, but they couldn’t make it so she called me to ask if I wanted to go because I am her Second String Friend.
by Deus-ex-machina August 26, 2020
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