When food and drink companies leverage on the health consciousness of its customers to claim that their products are free of additives, colorings, and seasonings; or have zero sugar, zero animal fat, and zero monosodium glutamate (MSG), which could cause cancer-prone diseases.
Zero marketing has permeated many businesses and industries: from banks and financial institutions offering zero interest rates or zero downpayment to food manufacturers offering zero cancerous or life-shortening products.
by Fasters May 29, 2021
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