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A form of outrageous and populist politics or an electoral campaign with no material substance but continues to gain support. Typically initiated by first time or political outsiders with few resources against the establishment using fear, half truths, instantly changeable and populist policy to gather media attention and popular appeal. Is divisive, plays to emotion with promises that change with time.

Populist Party politics Divisive

2.
activities aimed at improving someone's status or increasing power within an organization or country through populist, anti-elitist or mainstream policy
"the party and their candidate quickly gained influence with Trumpolitics"
by abachu July 24, 2016
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