Trend Gen is another name for the Millennial Generation, pointing to their malleability as a consumerist demographic obsessed with trends as status markers and elevators, which has become not only an EZ target for all supply-side industries but, thanks to the Internet and social media in particular, a free advertising machine as well.
Klub Vino (a ficticious entity) is an online wine store that targets the Trend Gen by making all its choices for them, by requiring only that a consumer "likes" the flavor components of any certain wine without requiring any knowledge of the wine - or wine in general - itself.
by ka the wordsmythe May 11, 2017
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