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On the 25th of May, fans of the late Douglas Adams carry a towel with them throughout the day to pay homage to author's genius.

The towel is a homage to the world's longest trilogy, The Hitchhiker's Guide to the Galaxy, which was one of his most beloved works.

Douglas Adams died on May 11, 2001, at 49 years of age.
"Dude, why are you carrying a towel?"

"It's Towel Day. I'm celebrating the life of Douglas Adams, my favorite author."
by Ifer January 24, 2007
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