The Matisyahu Effect is when a person of a ethnic minority becomes successful in a genre of music that is not "typical" to they're ethnic background. Most of the time the artist will only be mediocre, but because of their step into a new genre, they are immediatly popular.
The Matisyahu Effect would be responsible for the popularity of...

A black guy playing guitar like Jack Johnson

A chinese girl playing piano like Alisha Keyes

A Jew rapping

A Hindu techno writer named "DJ Krishna"

by MattCotton June 16, 2006