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The Keith Effect 

A phenomenon that occurs when your friend's boyfriend is shittier than a homeless man on Ex-Lax and therefore makes anything your own boyfriend does look like Jesus walking on water in comparison. Inadequate in general, but especially in the bedroom.
Examples of the Keith Effect:

Girl: Oh, honey, you got me a burning bag of dog shit for my birthday? You're so sweet, unlike that Keith guy!

Girl: Oh, honey, you remembered my name! God you're wonderful!

Girl: Oh, honey, I'm so glad you've only cheated on me fifteen times; I heard that Keith guy cheated on his girlfriend a hundred.
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The Keith Lee Effect 

Popular and kind TikTok food reviewer, decider of restaurant fates.
A: "I watched Keith's video promoting small restaurant and it got pretty popular!"
B: "That's the Keith Lee effect for you."

The Keith Lee Effect 

The Keith Lee Effect is when a struggling restaurant soars in profits and popularity seemly overnight after a review of the restaurants food is posted on Tik Tok by food reviewer, Keith Lee.
Person 1: “Wow! Look how long that line is! I don’t remember that place ever being that popular before.”

Person 2: “That’s the Keith Lee Effect. He posted a review of the place a few days ago on Tik Tok and it’s been super busy ever since.”

The Keith (Lee) Effect 

The Keith (Lee) Effect is the sudden financial improvement of small food chains. This effect has been named after a Tik-Tok legend named Keith Lee, who has taken over 2022 and 2023 and helps/promotes small businesses by rating their food on his page.
OMG, Mom, Keith Lee rated our food. Get prepared for The Keith (Lee) Effect ! <3

The Keith Lee effect 

The Keith Lee effect can be seen when a small restaurant posts over tiktok about their food and Keith Lee replies with a post of his own helping them out and giving them new customers.
The Keith Lee effect is incredibly helpful to small businesses that sell any type of food or drink.