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The idea that an artist or performer (who wouldn't be attractive in the usual sense) is deemed attractive based on their amazing performance skills.

Most people do not know they are experiencing the Ed Sheeran Affect.
Girl 1 - "Oh my gosh he's so hot and he sings so well!"
Girl 2 - "No he's not. The Ed Sheeran Affect is in full swing right now."
by mijansen January 14, 2015
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