Done strictly for publicity, usually by a former celebrity or organization that has fallen out of relevance. Also: posessing the attributes of a lame, obvious attempt to garner attention

A method of guessing on a multiple choice test that involves looking at the position of the second hand. If the hand is between 12 and 3 the guess is A. If the hand is between 3 and 6 the guess is B. Between 6 and 9 guess C. Between 9 and 12 guess D.