When an individual or company has numerous goals, but can't seem to land on one specific strategy that will get them to where they want to be.
Company A wants to increase profits and sales so they look at multiple strategies. Instead of coming to a consensus on how to get there with one strategy, each person sets out on their own direction and they never get there. Hence overall you have a straddlegy.
by HobbyCop893 March 21, 2012