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The act of taking a specific situation, movement, or cause and stretching it's targeted audience to the broadest possible group of people that it can. This usually happens when groups "feel left out" or people feel like the given subject is being offensive to other groups by only empowering a specific group, though that's often a misunderstanding as to what the subject is and why it's presented how it is.

Social unification often comes off as racist, bigoted, misogynistic, sexist, and generally assholish depending on what the subject is, but in some cases, the unifier has no ill intentions despite their clear lack of knowledge on the issue.
A: Black Lives Matter!
B: No, All Lives Matter!
C: Dude, you don't get it. We aren't saying your life doesn't matter, we're just saying that people need to recognize our lives are important too.
A: Yeah, enough with the social unification already.
by ARandomNarutard July 18, 2016
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