Top definition
The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)--but with a minimum of effort or pragmatic result. (Akin to "green-washing" with environmental issues and "pink-washing" with breast cancer.) LGBTQ LGBT Slacktivism hacktivism pride gay pride LGBTQ pride
"People are so excited that the city painted the crosswalks with LGBTQ-pride colors, but in all seriousness, I think it's just rainbow-washing." LGBTQ LGBT Slacktivism hacktivism pride gay pride LGBTQ pride
by Andy Establishment June 26, 2015
Get the mug
Get a Rainbow-washing mug for your fish Julia.

Activity