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A technique for getting decisions and perhaps even consensus from a group. This is most useful for groups who are stalled on making a decision, be it big or small.

The name comes from a common problem when a group is trying to decide where to go for lunch. Often everyone will say "I don't care, where do you want to go?" and it is not until someone makes an unpopular suggestion that their true opinion is voiced. The catalyst of saying "McDonald's!" as a proxy for the bad choice will push the group members into offering alternatives. Quickly a decision that is not McDonald's is selected.
Jennifer sketched a new website homepage design with a purposeful emphasis with the wrong call to action. This McDonald's option allowed the stakeholders to describe what corrections were needed to get to the right design.
by Woody4life August 22, 2013
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