M.M. Maximisation

The Goffyistic idea that practising M.M. can be overdone. In Goffyistic philosophical thought this is seen as one of the main ways to ruin your life, and is therefore also a sort of 'pseudo-sin'. In practise M.M. Maximisation is achieved when you go against the social-norms of your respective society for too long in the attempt to uphold M.M. Optimisation.

Jack: "This guy is M.M. Maximising"
John: "His excessive M.M. Maximisation has led him astray"