The feeling that an action or object is more special/virtuous/valuable if it was performed or acquired while riding/driving in a KIA automobile.
"KIA --- the power to surprise." If you actually believe in the IKIA effect, you will certainly experience some "surprise", all right --- anything that happens while being transported by a KIA vehicle probably will not actually be any more amazing or notable than if it occurred in any other common brand of car.
by QuacksO April 26, 2018