Hard Problem of Cult

The central, frustrating dilemma that arises when you accept the "Everything Is A Cult Now" premise: figuring out where to draw the line between metaphorical "cult-like" behavior and an actual, harmful cult that employs psychological control and coercion. If the mechanisms (charismatic influence, groupthink, devaluing outsiders) are everywhere, how do we distinguish a harmless "Peloton cult" from a dangerous one like NXIVM? The "Hard Problem" is that the label becomes so diluted by casual use for any passionate fandom that it loses its power to warn about genuine abuse, creating a crisis of discernment where real harm can be camouflaged.

Example: "My friend called our marathon training group a 'cult' because we have a coach and matching shirts. I hit him with the Hard Problem of Cult: 'Is our coach love-bombing new runners to isolate them from their families? Is he using confession sessions to create shame-based loyalty? No, he's just telling us to hydrate. Save the C-word for the crypto-guru who's getting followers to sign over their assets, not for our running club that sometimes talks about carb-loading too much.'"

by AbzuInExile January 31, 2026