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Today's internet-connected society provides a person with a constant feed of personalized entertainment, news, and information over multiple mediums and channels. There is no mainstream anymore. This is a fundamental shift in the way broadcasters, corporations, and non-profits communicate with their stake holders.

This is not a new idea or discovery, just a term that describes this shift.
We can longer expect anyone to watch our new 20-minute annual report video we make once a year, we need to make a constant stream of short video updates on YouTube to fit in with feed culture.
by thisisjoewells July 11, 2014
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