The specific analysis of group behavior among beings who are all, individually, aware that they are aware, leading to strange social dynamics like "pretending to listen while thinking about lunch" and "the collective pretense that we're not all going to die." It explores how groups develop shared illusions (like "this meeting is productive"), how social rituals create temporary alterations in collective awareness (like the moment of silence before a concert starts), and why humans are the only species that gathers in large numbers to watch other humans pretend to be people they're not (theater, movies, politics).
Example: "At the company-wide town hall, a fascinating example of consciousness sociology occurred. Everyone in the room knew the CEO's optimistic projections were fiction, and the CEO knew they knew, and they knew he knew they knew. Yet everyone collectively pretended to believe, creating a shared layer of meta-awareness that no one acknowledged but everyone experienced. It was consciousness stacked upon consciousness, and it was exhausting."
by Nammugal February 14, 2026
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