Collabracadabration

col·lab·ra·ca·da·br·a·tion -noun
(coll"abracadabra"tion)

Pronounced: kuh-lab-ruh-kuh-da-bur-ey-shuhn

1. a magical process of working together!
2. a product of ordinary groups of people doing extraordinary work.

col·lab·ra·ca·da·br·a·tor -noun
col·lab·ra·ca·da·br·ate -verb
col·lab·ra·ca·da·br·a·tive -adj.

The extraordinary growth of the social web is the collabracadabration of "us using us".

If not for the chief magicians of collabracadabration, Wikipedia would not exist.