Bay's helicopter 

A metaphor for a dramatic principle concerning over-simplicity and sensationalism. It suggests that if one shows an in-flight helicopter on screen in the first act of a blockbuster motion picture, it should be blown up in a later act for no other purpose other than the visual effect eye-candy thereof; otherwise, the helicopter should not be shown in the first place. While the principle was never explicitly articulated by American cinematographer Michael Bay, it is well documented in various forms in most of his directed full-feature films. Namely, Bay's helicopter is the exact opposite of Chekhov's gun.

It is important to note that, much like the opposite literary device of Chekhov's gun, Bay's helicopter does not limit itself to an actual helicopter. We might find the principle exercised in conspicuously placed sunglasses, 360* action shots, Megan Fox, and large offshore prisons in the San Francisco Bay area.

See also: Weiner's window

Movie Critic 1: "The appearance of numerous rotary flying devices in Bad Boys II serve no dramatic purpose, other than giving me an action hardon."

Movie Critic 2: "Indeed, I can say the exact same thing about the character of Mikaela in Transformers 2."

Movie Critic 1: "It seems to me that we've experienced Bay's helicopter. That is, one must not put a scene in a movie if no one is thinking of blowing shit up in it later."

Bay's helicopter by djwellies November 5, 2012

Grindset

The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.

“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”

Grindset by Omega-Male May 22, 2026

jerb 

well known from south park
rednecks get angrry that future folk took there jobs so they yell
They took ouare jerbs!

Them future folk took ouare jerbs!

jerb by Jimberley Kim April 7, 2005

Cheeks 

An Irish phrase meaning shit, derived from ass
(Not to be confused with the literal description of one's buttocks)

"Did you hear the song Aylek$ dropped?"
"Hardly. Her music is absolute cheeks."

"My boyfriend say LaFlame is cheeks."
"Tell your boyfriend I said it's his mixtape that's cheeks."

Cheeks by thecartisan April 26, 2020

sans sheriff 

Lawless use of fonts or typography, with no regard to aesthetics or legibility

I'm putting this CV straight in the bin. Written totally sans sheriff.

sans sheriff by Jamarley July 3, 2019

Breadhead 

Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".

A breadhead is like a crackhead, but for money instead of crack.

Breadhead by 🅱️ U S 3 4 8 March 30, 2022

Stink lines

As seen in illustrations or cartoons: Wavy, vertical lines rising above a person, place or thing. Denotes a foul odor.

"You didn't put enough stink lines on your picture of the teacher."

Stink lines by Athene Airheart March 14, 2004