A game monetization strategy for encouraging player spending by splitting the player base into smaller isolated groups (often servers) that cannot interact with each other within the game, especially in the context of pay-to-win and gacha. Whales will find it easier to top leader boards due to the smaller amount of competition, and non-whales who are surprised to find themselves on the leader boards will feel pressure to spend money to keep their position. Additionally, if casual players begin to lose interest and depopulate servers, low-population servers can be merged (usually without notifying players) to prevent whales from realizing that they are spending money on a dying game.
"Of course I bought the top tier battle pass! I've been in the Top 200 for PvP in this mobile game since it launched!" "Big fish small pond, eh?"
by ukn!und9rep8aph6ABE April 6, 2024
Get the big fish small pondmug. 
by Please send help, it's so cold December 31, 2017
Get the just a small scratchmug. Some one with a huge penis
by Joe terry March 10, 2017
Get the small fingersmug. by Luke ham ham September 5, 2016
Get the small belt bucklemug. 
Hym "Empty Small Talk and nothing more I still hate all of these people and don't want to be a part of any of their lives for any amount of time and if I am not allowed to remove myself from this situation in a way that does not leave me bereft or requires me to accept and conditions or change anything I'm doing in any way shape or form I will inevitably murder a child because I refuse to willing be cut out of all of the money I am being used to make."
by Hym Iam June 30, 2025
Get the Empty Small Talkmug.