Finance Granola (noun):
A person who works in a white-collar, often finance or corporate environment, yet maintains a distinctly outdoorsy, health-conscious, or minimalist lifestyle. They thrive in the city and take advantage of its amenities — trendy coffee shops, boutique gyms, Whole Foods — but on weekends they’re hiking, climbing, or van camping. Think Patagonia vest by weekday, Patagonia puffer by weekend.
A person who works in a white-collar, often finance or corporate environment, yet maintains a distinctly outdoorsy, health-conscious, or minimalist lifestyle. They thrive in the city and take advantage of its amenities — trendy coffee shops, boutique gyms, Whole Foods — but on weekends they’re hiking, climbing, or van camping. Think Patagonia vest by weekday, Patagonia puffer by weekend.
by FG Buff November 11, 2025
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