luxury shame
When affluent consumers feel it's necessary to conceal their exorbitant purchases to others, especially in a weak economy.
Bruno felt guilty for purchasing a new Ford GT while many of his co-workers were losing their jobs. Now the GT stays parked in the garage while Bruno drives his Pinto to work. Bruno is experiencing a clear case of "luxury shame". Damn this recession!
luxury shame by MTF June 24, 2009
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