duo-qua
A term used to describe a research methodology that is a hybrid both quality and quantity research.
Usually used when certain attributes from both qualitative and quantitative research are needed.
Usually used when certain attributes from both qualitative and quantitative research are needed.
A broad coverage like quantitative is needed but yet in-depth with details like those of a qualitative research.
"Who are the Chinese commuters and why do they travel using the bicycles instead of the subway? Let's do a duo-qua study in their transportation rationale."
"Who are the Chinese commuters and why do they travel using the bicycles instead of the subway? Let's do a duo-qua study in their transportation rationale."
duo-qua by Risearcher February 4, 2013
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