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When one has extremely cool socks. Those who don't are at risk of throwing off others' sock swag. Beware.
Man: That dude has crazy sock swag i cant even believe it!
Hot Girl: Really? I would totally go for some dude with major sock swag.
Man: What about me?
Hot girl: Fuck no, your gay socks fucks with his awesome sock swag
Sock swag by CerealGateRapist January 2, 2011

Black Sock Swag 

The level of confidence you walk around with when wearing black socks rather than white
homie #1 i was feeling like a pussy with my white socks yesterday

homie #2 you gotta wear them black socks bro. it'll give you that black sock swag