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It's a way of life 

A slogan used by the motorscooter and clothing company Lambretta in their advertising.

The quote can be seen on their clothing tags, enamel signs, posters, etc; dating from around the 1960s up until the current times.

This term has been coined by Mods and Scooterboys when referring to the hobby of scootering and/or scooter culture.
Dave: "I can't believe you'd ride to work on your GP200 in this awful weather!"

John: " What can I say? It's a way of life."
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My mind, my face, it's all yours at the end of the day. My life, my name, it's all yours to reflect and sustain. 

The lyrics from the Jeffy's Endless Aethos "song "Shuck".
My mind, my face, it's all yours at the end of the day. My life, my name, it's all yours to reflect and sustain. awwww shucks!

its a dogs life

the phrase initiated in the 16th century when dogs would guard homes and small communities, were fed scraps, slept outside and had short lives. so it meant life wasn't good.
whereas today dogs are well fed, groomed, pampered, sleep inside and live longer, so it now means a good life.
I had breakfast in bed and lay around the house all day. its a dogs life.
its a dogs life by los peelos November 11, 2013

its a way of life 

A phrase that when used to describe any activity (especially a lame one), makes that activity seem extremely lame, if not totally gay.
"Doing yoga isnt just a way of burning fat, its a way of life."

"Not eating animals isnt just a way of 'saving animal's lives', its a way of life."

TEMPLATE:

(verb)ing (activity) isnt just (obvious result of doing the activity), its a way of life.