If you're an uptight sort of person that needs an excuse to let loose a little and be a bit extroverted and have fun in a way that would normally
embarrass you .. you need to "unbottle yourself".
Carlsberg has just laid claim to this term with their app campaign suggesting people "unbottle" themselves. It's targeted at Swede's in
particular, being that they're uber
conservative - trying to find the most 'courageous person' in Sweden.
at a karaoke bar with your mates - "Jimmy,
you've got no balls, unbottle yourself and dedicate the next song to that hot blonde
over there!"
at the work party, watching a colleague dance with an
imaginary person on the dancefloor - "someones unbottled themselves .."