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"before and after" photos 

The total bu**s**t "comparison of status/condition" images that supposedly show how much someone/something has been improved by your advertised products/services/philosophies. Often the "after" photos will have been re-touched to make the "result" look far better than it actually was, or the two sets of photos have merely been "switched" --- i.e., the "before" photos are actually of the deplorable/decrepit way that the person/object **presently looks**, and the "after" photos show how the person/object looked BEFORE you started messing around with your precious quackola "treatments" or "improvements"... in other words, the situation is EVEN WORSE OFF NOW THAT YOU'VE PRACTICED YOUR ADVERTISED TREATMENT, NOT BETTER!!!
This advertisement's "before and after" photos of people who were supposedly helped immensely by this fad diet certainly do look impressive at first glance, but I can't help observing that many of the people look noticeably **older** in the "before" photos... interesting...
"before and after" photos by QuacksO November 11, 2018

Before and after event 

An event in someone’s life where there life completely changes who that person was before for better or worse
My mom died when I was young, I realise now that was my before and after event.