When a comment or situation makes you either throw up, or
chew through the
jacket that you are holding up to your face to protect you from this
person/tv
I cringe watching the x-factor finallist's trying to sing a deep moving song and the audience laps it all up as if they havent seen it a 458 thousand times before.
Everyday situation:
American: "hey
guys!!"
The general english public: cringe