A jargony corporate buzzword used by the company Comscore to promote the idea that their data is worth purchasing. Invented by B.J. Wiener, the term is meaningless- one might say that inflation has ruined its value by being used too much.
It was supposed to mean that Comscore was the measuring stick for all marketing metrics- not a terrible idea, until the he disagreed with the Board of Directors and quit. Now nobody knows what currency means. It was a decent idea and even seemed to be working! Oh well, now the stock is falling because... currency?
"We’re going to start with currency products, but we’re going to move on to planning products.”- Bryan Wiener, 2018 at