When old musicians work with the the "hip" and "now" producers to make a comeback record. The term is named after the late great
Johnny Cash's records with
Rick Rubin (no disrespect intended - very respectable records). This tactic has been employed by the likes of
Paul McCartney (w/
Nigel Godrich) and by easily the hardest sell of all,
Neil Diamond (also w/ Rubin). In many cases the record turns out to be a good one, but the motivations are so transparent that it deserves to be acknowledged for what it is. Often times these records only succeed in gaining the artist back some of their long lost cred. When this occurs look for commercial placement to help recoup album costs.
