Definitions by mrB2B

the dark funnel

Online purchasing behavior is not linear, but the classic attribution model wants it to be. Instead, most leads come in via word of mouth that's untrackable. In-person chats, DMs, Slack conversations, podcast mentions, etc.

Because you can't measure those, it's called the dark funnel.

I've heard that Wynter gets all its leads through the dark funnel

the dark funnel by mrB2B April 13, 2022

best practice 

You're an idiot if you're not doing at least that

Every idiot knows that less form fields is a best practice

best practice by mrB2B May 28, 2018