When you do something so amazing but it doesn't get recognised, so you and a bunch of people promote it one day and it gets super popular. ie. What happened with One Direction's song No Control.
*at an art gallery*
Jay: *staring at a large group of people looking at a painting* Isn't that Gemma's painting?
Nick: Yeah, she pulled a no control
with her art club and got it featured. Became a huge hit.