1 definition by itripn
Bright Shiny Object. Referring to any object or idea which is so utterly compelling that it can literally suck all reason and rationale from the mind. This is a common term in high technology. First usage may have been in connection with certain birds and their love of bright shiny objects (Crows?)
"Where the hell is Eugene and why hasn't he finished the code for this project?" "He's off chasing another BSO'".
by itripn November 14, 2005