1 definition by genztrash
An offshoot of Abercrombie&Fitch, yet much more successful. This is because unlike A&E, Hollister was able to underprice their good somewhat to a level to compete with other contempories for poor suburban white girls like PINK and Forever 21. This is shown in their perpetual denim sale, slashing the original “$54.95” price tag to $25.
Another reason for their success (or “non-failure”) is their ability to service teenage girls without the cognizance of 2000s A&F popularity. Unlike A&F, Hollister made it into the next decade, and due to strategic distancing from A&F. A&F made its money servicing a preppy feeling with shirtless dudes, and women stopped buying into the hype. Hollister is much less obvious. Probably due to the terrible lighting providing a somewhat androgynous feel.
And lastly, Hollister still feels *kinda* cool. Hollister lacks the sweatshop-esque reputation of F21, And people rarely speak of them stealing clothing designs. Teenage girls care a little more, and kinda care about how they feel with cheap clothes. This is where Hollister swoops in. Hollister employs a sort of exclusive reputation from before they became discount retailers ~2006. The hardwood floors, the leather chairs all lend to a feeling of luxury. So, in sum Hollister creates an illusion of the cool and popular girl, without the price and without stigma.
But this will also fade.
Another reason for their success (or “non-failure”) is their ability to service teenage girls without the cognizance of 2000s A&F popularity. Unlike A&F, Hollister made it into the next decade, and due to strategic distancing from A&F. A&F made its money servicing a preppy feeling with shirtless dudes, and women stopped buying into the hype. Hollister is much less obvious. Probably due to the terrible lighting providing a somewhat androgynous feel.
And lastly, Hollister still feels *kinda* cool. Hollister lacks the sweatshop-esque reputation of F21, And people rarely speak of them stealing clothing designs. Teenage girls care a little more, and kinda care about how they feel with cheap clothes. This is where Hollister swoops in. Hollister employs a sort of exclusive reputation from before they became discount retailers ~2006. The hardwood floors, the leather chairs all lend to a feeling of luxury. So, in sum Hollister creates an illusion of the cool and popular girl, without the price and without stigma.
But this will also fade.
Girl 1- Yass, betch, lets get out of Yonkers and get to the city! They have a Hollister, PINK and Forever all within walking distance!
Girl 2- Totally! They have a 50% sale on all of their jeans!
Girl 1- WOW! How lucky are we that such an affordable opportunity pops up when we get there! Fuck Forever, Hollister is where it’s at.
Girl 2- Totally! They have a 50% sale on all of their jeans!
Girl 1- WOW! How lucky are we that such an affordable opportunity pops up when we get there! Fuck Forever, Hollister is where it’s at.
by genztrash February 26, 2018