Skip to main content

filidhe's definitions

mascularity

an over-the-top macho attitude that doesn't take itself too seriously, poking fun at manly pursuits in a humorous way

The word is a multiple portmanteau combining masculinity, muscularity and hilarity, coined in the Isaiah Mustafa viral ad campaign for Old Spice, July 12-15 2010.
"Unfortunately most people aren't pain-deflective pillars of strength and wisdom and mascularity."

Like the Man Show, most Super Bowl commercials are exercises in mascularity.
by filidhe July 15, 2010
mugGet the mascularitymug.

Share this definition