an over-the-top macho attitude that doesn't take itself too seriously, poking fun at manly pursuits in a humorous way
The word is a multiple portmanteau combining masculinity, muscularity and hilarity, coined in the Isaiah Mustafa viral ad campaign for Old Spice, July 12-15 2010.
The word is a multiple portmanteau combining masculinity, muscularity and hilarity, coined in the Isaiah Mustafa viral ad campaign for Old Spice, July 12-15 2010.
"Unfortunately most people aren't pain-deflective pillars of strength and wisdom and mascularity."
Like the Man Show, most Super Bowl commercials are exercises in mascularity.
Like the Man Show, most Super Bowl commercials are exercises in mascularity.
by filidhe July 15, 2010