green painting

A business or person falsy claiming to be eco-friendly or sustainable because it is a marketable business opportunity.

Be careful when you sell eco-friendly products that are not pure because people will accuse you of green painting.

by dimondite July 21, 2006

LOHAS

Lifestyle of Health and Sustainability

Wholefoods attracts the LOHAS consumer because they carry a high breadth of organic and local farmed products.

by dimondite July 21, 2006

schpeel

Noun
1. The story.
2. A large body of words.
3. A speech
3. The scoop (new or unknown detailed information)

Instead of giving the usual corporate schpeel, talk real to your audience.

Do you have the schpeel on that guy?

by dimondite July 21, 2006