A clothing brand that USED to be really good, but now is ugly and fakey lookin.
They used to hella legit until spring 2005, and ever since then, itz been a brand made for fakey lookin wannabees (especially white bois who think they hard, but are just wannabees.)
SouthPole STILL makes some (only some) good stuff still, and itz not gonna be at some advertised store at the mall, you have to dig a bit to find the real stuff.
They now (sadly) make THE UGLIEST jeans ever! Their jeans used to be the best, but now they are REALLY fakey and ugly lookin! ONLY posers buy their new fakey lookin jeans. They went from making the best jeans, to making the ABSOLUTE WORST jeans you could get for a hip hop look ever beginning in 2005.
Some of their jackets are still really cool though. Their hoodies are almost entirely UGLY, but they still might have 1 or 2 good ones, but again their not gonna be at an advertised/large store like JC Penney.
They make some good sweat outfits still, and tha girl clothes are okay, not nearly as bad as the guys stuff nowadays.
Their shirts were never that good.
South Pole STILL makes some good stuff though, just make sure it says "Authentic Collection" and/or "Original 5 Borough Series" on it, and your good.
They still make some hella good stuff (mainly jackets) if they got the original authentic look, but overall, SOUTH POLE IN GENERAL REALLY SUCKS NOW!!
Poser: "Hey man, look at my southpole jeans i just got at JC Penney this weekend"
Real nigga: "Nigga take dat off! You aint lookin hood or street, or anything hip hop at all. Those are hella ugly! They're hella fakey lookin and you look like a fake ass poser straight up""
Girl: "You like my southpole outfit?"
Real nigga: "Yeah, it looks okay actually...it looks pretty good on girls to my suprise, but it could be better, just sayin"
NYC Nigga: "Yo my nigga, check out this authentic southpole jacket I just got. Pretty fly huh?"
Real nigga: "Yeah nigga! That's pretty dope! You lookin fly son! That shits legit. I couldn't even tell that was southpole, but whatever, that shits dope fam."
NYC Nigga: "Yeah, and I got these original southpole jeans back from 2002 to go with it"
Real nigga: "Yeah, those are REAL southpole jeans, back when they actually used to make them good, you don't see jeans like that from them at all anymore. Those look hella fresh on you. Nigga reppin with that real legit shit"
*That sums it down*
SouthPole really sucks now, and they need to start makin good jeans again, cuz now they're REALLY ugly and fakey lookin.