Nintendo's new name for its 2006 Revolution project as of 4 28, 2006. The renaming of the project took many consumers by suprise. The Wii is supposed to transcend language barriers and be easy for anyone to pronounce. It has origins in the English "we" indicating that playing together will be central to the system. The "ii" has a similar sound to the "e" in English and puns on the plural of the first person singular nominative "I" in English by duplicating and thus pluralizing it, whereas "we" is the first person plural nominative case.
Wii really need to do something about this new name they came up with.